Tuesday 9 December 2014

"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your media area? 

Cross film convergence is when a film accidentally uses another media to promote their product. In this case it is a movie. This can be on many ways of media which can include Twitter. On Twitter, films would make there own account or the distributor would make an account which then they can produce tweets which would therefore be promoting their movie. They can link things to their adverts or other promotion strategies which can also get the movie out there. Another way would be Facebook, which you can also produce status' which can also promote the movie. Finally, another way is YouTube which is for adverts of the movie which can generate viewers and that will be promoting the video. 
There are many advantages for this as lots of people use social media accounts and anyone can view their tweets/status'. Also, users of the social media accounts can retweet or share other things which can be  good way of promoting movies as it will get the movie out there. Also, if the movie produces a trailer then the movie could use YouTube to promote it which would be a good way of marketing the film. The disadvantages would be that there can be fake accounts which can make people believe something about the movie which can give it bad press or potentially lose viewers.

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